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Mr. Walker coins the term "murketing" (murky marketing) to describe this new, unfocused style.
Walker (pictured right) came up with the word "murketing" to describe the new, murky marketing techniques he was reporting on.
It's focused on what Walker terms "murketing", his code word for marketing approaches that may seem a bit murky to folks used to being yelled at by advertising such as Red Bull's early sponsorship of events that didn't shout "RED BULL" at every turn or word of mouth marketing campaigns from companies such as
Just happened to find you through a link from Rob Walker's murketing.com site and I've already had the pleasure of backing one project Unbunny.