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Etymologies
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Examples
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DIAGEO Mockup of a Diageo "pod," designed to create a partially enclosed, refrigerated beer zone within a supermarket aisle.
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DIAGEO SPOKESPERSON: Diageo is the official pourer of both the Democratic and the Republican National Convention.
Democracy Now! 2008
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(www. diageo.com) • In 2008, Diageo GB spent £3 million (~$1. 8M) to promote Guinness® for St. Patrick's Day by supplying promotional kits to 29,000 pubs.
Recently Uploaded Slideshows James_M_Beale 2009
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(For what it's worth: According to the firm's Web site, "The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).
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By making its own content, Diageo is seeking complete control over how its brand is represented.
Diageo's Smirnoff Joins Mix on TV Paul Sonne 2010
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Diageo is launching a reality series on BET in which the company's Smirnoff vodka brand plays a role.
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Diageo is spending about $1 million in advertising to support the rollout.
Guinness Makes Play for the U.S. Market David Kesmodel 2010
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Not to Smirnoff corporate parent Diageo, which is one of six companies whose brands appear in Casino Royale, the 21st film in the Bond franchise, which opens Friday.
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Diageo, which is based in London, said the acquisition would increase its earnings per share by about 1 percent in the first year.
NYT > Home Page By MICHAEL J. DE LA MERCED 2011
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Diageo, which is based in London, said the acquisition would increase its earnings per share by about 1 percent in the first year.
NYT > Home Page By MICHAEL J. DE LA MERCED 2011
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