P&A

DF Indie's healthy budget for printing and advertising, known as P&A, is designed to ensure that runaway hits can expand distribution quickly, much like last year's "Slumdog Millionaire," which began at 10 U.S. locations but ballooned to nearly 3,000 after it dominated the Oscars in February.

Original Signal - Transmitting Buzz 2009

Nonetheless, having a P&A fund will be the cool thing to be on the verge of in 2011.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011

In the absence of theatrical distributors and P&A dollars, VOD will continue to mature into a more quantifiable presale option.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011

In the absence of theatrical distributors and P&A dollars, VOD will continue to mature into a more quantifiable presale option.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011

Nonetheless, having a P&A fund will be the cool thing to be on the verge of in 2011.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011

According to DHD, he and Dark Castle are in the end stages of a deal to give Splice a 3000-screen summer release, with a P&A (print and advertising) commitment of at least $25m and perhaps as high as $40m.

Warner Bros Will Release Vincenzo Natali’s Splice in June | /Film 2010

According to DHD, he and Dark Castle are in the end stages of a deal to give Splice a 3000-screen summer release, with a P&A (print and advertising) commitment of at least $25m and perhaps as high as $40m.

Joel Silver and Dark Castle Buying Sundance Horror Hit Splice? | /Film 2010

Many finance people will claim to be on the verge of creating a P&A fund, but that is as close to it as they will get.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011

Also, does this mean they will match the $100,000 acquisition price with $100,000 for P&A for a theatrical release or will they look to spend a lot more money on distribution of these films.

Details on Insurge, Paramount’s Paranormal Activity-Inspired Micro-Budget Film Initiative | /Film 2010

Nonetheless, having a P&A fund will be the cool thing to be on the verge of in 2011.

Jeff Steele: Be Warned: What 2011 Means for Filmmakers Jeff Steele 2011