benchmarketing love

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun pejorative The misleading use of unrepresentative benchmark software results in marketing a computer system.
  • noun The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

In both senses, blend of benchmark and marketing; but the two appear to have formed independently.

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Examples

  • Chipmaker AMD is working with popular benchmarketing firm Sisoftware to develop an industry testing suite for OpenCL.

    Atomic 2009

  • As you don´t have an large impact on performance by removing memory its quite easy to increase you benchmarketing number

    c0t0d0s0.org 2009

  • As you don´t have an large impact on performance by removing memory its quite easy to increase you benchmarketing number

    c0t0d0s0.org 2009

  • Chipmaker AMD is working with popular benchmarketing firm Sisoftware to develop an industry testing suite for OpenCL.

    Atomic 2009

  • Will now walk through several benchmarketing examples for Performics clients.

    Search Engine Roundtable 2009

  • "Near Native Performance" became the new battlecry when the Xen benchmarketing team stormed the VMWare stronghold.

    DailyTech News Feed 2009

  • According to the AMD benchmarketing, the Mobility 4860 will perform about 8\% faster than the current crop of Mobility 4850.

    Elite Bastards' News Feed 2009

  • "Near Native Performance" became the new battlecry when the Xen benchmarketing team stormed the VMWare stronghold.

    DailyTech News Feed 2009

  • However we weren't able to get AMD to offer us their benchmarketing on this.

    Elite Bastards' News Feed 2009

  • This article describes the shortcomings of the SPECsfs and the consequences to benchmarketing configurations (like a 228 short-stroking disk configuration for a benchmark with NetApp):

    c0t0d0s0.org 2009

  • Unfortunately, benchmarks are hard to get right, and even more unfortunately, many articles touting benchmarks are actually benchmarketing, showcasing skewed outcomes to sell products.

    Why Benchmarking Distributed Databases Is So Hard Ana Hobden 2021

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