click-bait

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They have to create “interesting” (click-bait) and the first two sentences have to be gold (again, click-bait).

The Last Word (for Now) on Our RSS Feed: An Excruciatingly Long and Boring Post That Will Please Exactly No One - Freakonomics Blog - NYTimes.com 2007
Great article, but the one linked to from Infoworld is biased, poorly written, click-bait.

Cult of Mac 2010