Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- transitive verb To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.
- intransitive verb To engage in such scheduling.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- verb To
schedule (abroadcast onradio ortelevision ) tocompete orcontrast with a program broadcastsimultaneously on another station. - verb By extension, to engage in similar
competitive posturing orscheduling in anycomparable situation.
Etymologies
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Examples
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Bryan, you can counterprogram with a Communism killed 100 million people and all I got was a lousy T-shirt shirt, which includes a small Che logo.
Spotted in a Fairfax Parking Lot, Bryan Caplan | EconLog | Library of Economics and Liberty 2009
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With stiff competition and fewer customers, editors are quicker to "counterprogram," or find less mainstream stories, Mr. Spencer said.
Hot Covers! One Prince, Three Sisters, Lots of Breakups Russell Adams 2012
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The CW's decision to counterprogram with first-run episodes paid off, meanwhile.
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•Over the next few weeks, you'll be deluged with programs designed to either counterprogram or cash in on the Olympics, some more cleverly than others.
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And remember McPherson is a demonstrated fan of making bold, aggressive scheduling gestures -- moving "Grey's Anatomy" against "CSI," filling Wednesdays with three new shows in 2007, being the first network in years to counterprogram the Super Bowl.
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And remember McPherson is a demonstrated fan of making bold, aggressive scheduling gestures -- moving "Grey's Anatomy" against "CSI," filling Wednesdays with three new shows in 2007, being the first network in years to counterprogram the Super Bowl.
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In Washington this evening, the White House struggling to counterpunch on health care, counterprogram against the raucous town hall meetings.
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It was kind of like trying to counterprogram against the Super Bowl.
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NEWSWEEK political blogger Andrew Romano's historical crib sheet: The McCain ArchetypesThe Jack KempMitt Romney: Like Kemp, Bob Dole's '96 pick, Romney is a former foe who would add economic-policy heft to the ticketThe Geraldine FerraroSarah Palin: Ferraro helped Walter Mondale make history in' 84; Alaska Governor Palin could counterprogram ObamaThe Dan QuayleBobby Jindal: Chosen for his youth, 41's veep was too lightweight; hot La.
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And obviously John McCain doesn't have a big headliner like Bill Clinton, he doesn't have an infomercial, but is trying to counterprogram.
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