duckrolling

"Rickrolling" is a prank that began on the 4chan message board originally called duckrolling, as the link would lead to a picture of a duck on wheels; the first use to link to the Astley video came under the guise of being a secret trailer for the then-unreleased Grand Theft Auto IV.

White House rickrolls Twitter user who complains of 'dull' feed 2011

The practice began as a variant of an earlier prank originating from the imageboard 4chan called duckrolling,2 in which a link to somewhere such as a specific picture or news item would instead lead to a thread or site containing a photoshopped picture of a duck with wheels.

Barack Rollin 2008

Most believe the practice began as a variant of an earlier prank originating from the imageboard 4chan called duckrolling, in which a link to somewhere (such as a specific picture or news item) would instead lead to a thread or site containing an edited picture of a duck with wheels.

Independent Bloggers' Alliance 2009

Rick Rolling took its name from an anonymous message board meme known as “duckrolling”, a similar prank involving an image of a duck on wheels.

O HAI! U’ve Been Rickrolled! - Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger? 2008

Having to bear another performance by Katy Perry or speech / gossip by Perez Hilton is far worse than any rickrolling or duckrolling.

Original Signal - Transmitting Buzz 2008