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Examples
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“Hypernormalization” is a heady, $10 word, but it captures the weird, dire atmosphere of the US in 2025.
Systems are crumbling - but daily life continues. The dissonance is real Adrienne Matei 2025
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First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia, hypernormalization describes life in a society where two main things are happening.The first is people seeing that governing systems and institutions are broken. And the second is that, for reasons including a lack of effective leadership and an inability to imagine how to disrupt the status quo, people carry on with their lives as normal despite systemic dysfunction – give or take a heavy load of fear, dread, denial and dissociation.
Systems are crumbling - but daily life continues. The dissonance is real Adrienne Matei 2025
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