schwerpunkt
Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License
- noun Focus point, concentration point, main effort.
Examples
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So we increasingly are relying on the application of overwhelming high-tech military force (what the Panzer attack doctrine called schwerpunkt -- the use of massed armor to break through enemy defenses on a narrow front) against a distributed Viet-Nam type of adversary that hides in, and is indistinguishable from, the civilian population.
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So, the speech's overt intent is for Republican party elite to displace the old left-liberal elite, a much better deal for rich people, with assorted bribes to the Unwashed Masses to consent to a somewhat worse deal, BUT the covert intent (what the Germans call the schwerpunkt, 'the main thrust of the battle') is actually the elimination of the CONSERVATIVES, that is, the sort of people (actually) in favor of a constitutional republic and smaller government, not to mention American nationalism ....
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Embrace instead a new language that articulates your schwerpunkt (weight of effort or focus of intention); one that communicates the essential dynamics of a healthy brand/consumer relationship.
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Carmen Burkhart's weltschmerz is giving me a bit of a schwerpunkt.
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Not only was everyone clear on the general goal, then, but when asked to give orders independent of senior command, lower officers would know the main goal that each of their orders must advance, the schwerpunkt.
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The Minister's take was that 1) he is appearing all across the country as the schwerpunkt of an information blitz, and 2) they get hundreds of requests from the media for on-air or on-record) sources, and they can't possibly accommodate them all.
Note
The word 'schwerpunkt' comes from German words meaning 'heavy' and 'point'.
