Armato

We have to establish Skechers as more than a lifestyle company, Skechers Fitness President Leonard Armato says.

Skechers Replaces Kim Kardashian With a Dog for Super Bowl Commercial 2012

Armato said Kardashian helped the company raise its profile considerably, quadrupling the number of its Facebook from 100,000 to 400,000

Skechers Replaces Kim Kardashian With a Dog for Super Bowl Commercial 2012

That doesn't sound like the Let's Move campaign to me, Mr. Armato.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

I have yet to see a statement from Mr. Armato or Skechers at large confronting why these shoes only exist for little girls, and not for little boys.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

I have yet to see a statement from Mr. Armato or Skechers at large confronting why these shoes only exist for little girls, and not for little boys.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

Coming at this issue from this perspective, I wholly disagree with Mr. Armato that my conflation with Shape-ups for Girls with the booming dieting industry of false promises and low self-esteem is in anyway unfair or inaccurate.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

Mr. Armato first makes the point that petition was not started by a parenting group, but "a student at Swarthmore College" on a website that "lets anybody start a petition on anything".

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

Mr. Armato first makes the point that petition was not started by a parenting group, but "a student at Swarthmore College" on a website that "lets anybody start a petition on anything".

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

That doesn't sound like the Let's Move campaign to me, Mr. Armato.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011

Coming at this issue from this perspective, I wholly disagree with Mr. Armato that my conflation with Shape-ups for Girls with the booming dieting industry of false promises and low self-esteem is in anyway unfair or inaccurate.

Augusta Christensen: No, Skechers Shape-Ups Are Nothing Like the First Lady's Let's Move Campaign Augusta Christensen 2011