Buyology

"Our brains have to be selective, and if they unconsciously discover they are being sold something, they will not only discard the information, but they will delete the brand in the brain," says Mr. Lindstrom, the author of "Buyology," a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding material while scanning their brains.

Bracing for Product Plugs 2010

In "Buyology," he shares the results of a three-year, $7 million study, in which he submitted 2,000 people to fMRI scans to explore what, exactly, happens in your brain to make you stand in line all night for an iPhone.

Forgive Me, Pepsi, For I Have Sinned 2008

Martin Lindstrom, a marketing expert and author of the book "Buyology," conducted his own research and scanned smokers 'brains to see how they responded to anti-smoking warnings.

NY1 - Top Stories 2010

a neuro-marketing consultant and author of "Buyology," a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

Ferrari Scraps Barcode Logo 2010

"Buyology" Illuminates Unlikely Marriage of Science and Consumerism

Fast Company 2008

"You are looking to tap that deep nonconscious reason that people buy" says Donna Sturgess , president of New York-based Buyology Inc. The company this year conducted research tracking people's brain activity to help marketers decide which products would have the best chances of succeeding at retail as well as what ads or other promotions best resonate with consumers.

Does Shopping Stress You Out Too Much? Emily Steel 2011

Martin Lindstrom is a neuro-marketing consultant and author of Buyology, a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

Ferrari Finds Smoke Without Fire Richard Gillis 2010

Martin Lindstrom is a neuro-marketing consultant and author of Buyology, a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

Ferrari Finds Smoke Without Fire Richard Gillis 2010

Martin Lindstrom is a neuro-marketing consultant and author of Buyology, a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

Ferrari Finds Smoke Without Fire Richard Gillis 2010

Martin Lindstrom is a neuro-marketing consultant and author of Buyology, a book based on a three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

Ferrari Finds Smoke Without Fire Richard Gillis 2010