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Examples
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McMullen will also help INVISTA's CORDURA® brand stays up-to-date on market trends and customer needs and will lead new product-development initiatives.
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"We are thrilled to have Doug join our team," said Bill Colven, global CORDURA® brand business director.
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"His marketing and product development experience, specifically in the military and tactical industry, is a valuable asset to INVISTA's CORDURA® brand efforts in these markets."
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Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel.
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No stranger to the textile industry, McMullen brings more than 30 years of sales and marketing experience to aid in the development and expansion of the CORDURA® brand.
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INVISTA's CORDURA® brand welcomes Doug McMullen as the new end-use marketing manager, PS&M, focusing on the fabrics for products in the military, tactical and law-enforcement market segments.
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"CORDURA®" must be spelled out in all caps in and used with an ®, and it must be followed by the word "brand" or "fabric."
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To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.
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The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses.
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PM-Soldier and many more to create pull-through demand of INVISTA's CORDURA® brand products.
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