Cahors

It was through producers such as Ch â teau du C é dre in Cahors that I was first introduced to its charms.

The Future of Malbec Will Lyons 2010

As I recall, he was the first person in Cahors to put “Malbec” on his label – it was a rosé, and I used to buy it in Souillac at the Atrium by the six-pack.

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

Only at that point will people bother to choose a style of Malbec for dinner where Cahors is even in the running.

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

The marketing campaign today exclaims, “Cahors is back, Cahors is black, Cahors is Malbec!”

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

Cahors is back, Cahors is Malbec: Spread the word my felow wine lovers!

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

There are a lot of good comments above already, but I would say that the issue for Cahors is really less about marketing than it is about winemaking.

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

The marketing campaign today exclaims, “Cahors is back, Cahors is black, Cahors is Malbec!”

2009 September | Dr Vino's wine blog 2009

“Cahors is back, Cahors esta de regreso!” by Gabriela Malizia gmalizia@areadelvino.com

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

In Quebec, Cahors is N°4 ranked amongst the red wines and has been imported there since decades.

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009

“Hasta Jay Miller - degustador para América Latina de Robert Parker - dio letra para echar leña al fuego: probó los “cot” de Cahors y su conclusión fue que “Cahors está de regreso” (haciendo alusión a la campaña ´Cahors is back, Cahors is Malbec!

Cahors: does the Malbec comparison help or hurt? | Dr Vino's wine blog 2009