Chorion

Privately owned Chorion, which is run by Labour peer Lord Waheed Alli and being lined up for a possible flotation, is also home to Noddy, Spot the dog, the Mr Men and Little Miss franchises and the crime novels of Agatha Christie.

Chorion's profits boosted by animated kids TV series 2010

( "Chorion" [kaw'ree-on] is the name, from the Greek, for the membranes surrounding the embryo.)

The Human Brain Asimov, Isaac 1963

Confidential information memorandums – sales brochures – are being sent out to Chorion, toymakers Hasbro and Mattel, broadcasters Disney and Viacom, and children's entertainment mogul Haim Saban.

How to get Hit Entertainment back on track? 2011

Chorion, chaired by Labour peer Waheed Alli and owned by 3i since 2006, has been looking for new investors to fund a big acquisition like Hit, but so far they have not materialised.

How to get Hit Entertainment back on track? 2011

Chorion, the company that controls Blyton's estate, said it could not be totally sure about the differences between the picture book and the novel because they pre-dated its acquisition of the estate but said it had "every confidence" in the Enid Blyton Society's views.

Enid Blyton manuscript found 2011

Meanwhile, 3i has put Chorion, owner of the Mr Men and Noddy franchises, after pressure from the company's lending banks.

Bringing in the bacon: multimillion pound offer for Peppa Pig 2011

Chorion is also currently developing products for the 110th anniversary of The Tale of Peter Rabbit, featuring commemorative editions, retail promotions, consumer media and events in 2012.

Chorion's profits boosted by animated kids TV series 2010

Late last year Beatrix Potter's publisher Frederick Warne and its licensing agent Chorion announced plans to update the characters from the writer's original little white books for a series set to hit screens around the world in 2011.

Chorion's profits boosted by animated kids TV series 2010

The animated adventures of a six-and three-quarter-year-old pig called Olivia, who has inspired an unlikely quasi-feminist movement in the pre-school market, have helped media company Chorion report an 11% rise in annual profits.

Chorion's profits boosted by animated kids TV series 2010

Having successfully relaunched the 60-year-old character on Channel Five with a 52-part animated series, Chorion had hoped for strong sales of merchandise.

Chorion's profits boosted by animated kids TV series 2010