CliffsNotes

"In our culture, the word CliffsNotes already carries great meaning and resonance — people use it as a descriptor for being concise," said Marc Mikulich , Wiley's vice president of brand management and international rights.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

"Maybe 'The Notebook' - it's coming out in 'CliffsNotes' - maybe that will become a modern classic.

unknown title 2009

If your attempts to examine the prospectuses and shareholder reports you get from fund companies have left you cross-eyed, confused and wishing for "CliffsNotes," don't toss them into the

WN.com - Business News 2009

For Wiley, the deal is a bid to broaden the appeal of its CliffsNotes brand, a cornerstone of the publisher's business.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

The humorous shorts, based on CliffsNotes to classics such as "The Odyssey" and "Hamlet," will debut this fall on AOL.com The company plans to distribute the videos on its digital platform using an ad-supported model.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

Reality-show producer Mark Burnett is teaming up with an independent movie company and AOL Inc. to make comedic videos based on CliffsNotes, the slim yellow reading guides that students have used for decades to quickly glean the gist of lengthy books rather than read them.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

After Mr. Castelo's Coalition Films and Mr. Burnett's company, One Three Inc., acquired the rights to CliffsNotes, they brought the concept to AOL, which agreed to co-finance the video as well as distribute them.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

Wiley publishes CliffsNotes study guides for more than 300 literary titles.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

Mr. Burnett, whose teenage children refer to CliffsNotes before tests, says even CliffsNotes "can be dry."

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011

Along with Coalition Films, Mr. Burnett — who created competition shows like "Survivor" and "The Apprentice" — first acquired the rights to CliffsNotes from John Wiley & Sons Inc., which has owned the brand since 2001.

To Read or Not to Read... That Is Now the Question Lauren A. E. Schuker 2011