EDLP

All these innovations contribute to Wal-Mart's remarkable productivity record, and this in turn has opened up another major source of competitive advantage for the company, its policy of "Every Day Low Prices" ( "EDLP"), which makes it possible for it to undersell its competitors by an average of as much as 14 percent. [

Inside the Leviathan Head, Simon 2004

This change in stance moves its pricing strategy closer to the EDLP model that is favoured by Asda, and which relies on high sales volumes coupled with ruthless efficiency.

Trouble at the till: Tesco rounds on its rivals and starts a £500m price war 2011

They are taking money out of promotions and putting it into EDLP everyday lower prices.

Trouble at the till: Tesco rounds on its rivals and starts a £500m price war 2011

Several things we've done is we kind of take this movement back to EDLP.

unknown title 2011

So it sounds like net-net, just really trying to refocus the industry on EDLP.

unknown title 2011

Moreover, the company earns the trust of its customers by providing a broad assortment of quality merchandise and services at 'every day low prices' :EDLP.

unknown title 2011

"We're committed to deliver positive comp sales by widening the gap on price, and we have a specific plan to deliver EDLP to every customer."

unknown title 2011

So take that, combined with what we're doing, EDLP, we used Base Price Optimization for those tiers.

unknown title 2011

Not EDLP, this fair pricing strategy is designed to keep prices low on the basics shoppers look for frequently and introduce new merchandise on a routine schedule.

Forbes.com: News Laura Heller 2012

After all, Wal-Mart lost its way for a while and fell out of favor in terms of everyday low prices EDLP.

unknown title 2011