Exude

Treat the maniakim the way the self-help expert Cesar Millan, the Dog Whisperer, deals with the snarling, the territorial, the aggressive, the unremittingly dominant: Exude an air of calm assertiveness.

Bradley Burston: Leftists Who Love Israel -- A Self-Help Guide Bradley Burston 2010

On Thursday, more than 150 beauty editors and bloggers attended a preview of the stylist Rachel Zoe's new lipstick line, "Exude," in the Edwardian Room at the Plaza.

A Stylist's Roll-On Face 'Revolution' Lizzie Simon 2011

"Exude" employs a similar roll-on wizardry, Ms. Breidenbach said, and Ms. Zoe was a natural pick for a partner.

A Stylist's Roll-On Face 'Revolution' Lizzie Simon 2011

Getty Images Rachel Zoe with her new lipstick, 'Exude.'

A Stylist's Roll-On Face 'Revolution' Lizzie Simon 2011

Treat the maniakim the way the self-help expert Cesar Millan, the Dog Whisperer, deals with the snarling, the territorial, the aggressive, the unremittingly dominant: Exude an air of calm assertiveness.

Bradley Burston: Leftists Who Love Israel -- A Self-Help Guide Bradley Burston 2010

Diane Breidenbach, 56, has spent 10 years and several million dollars developing "Exude" with her husband and business partner, Larry Mille.

A Stylist's Roll-On Face 'Revolution' Lizzie Simon 2011

Treat the maniakim the way the self-help expert Cesar Millan, the Dog Whisperer, deals with the snarling, the territorial, the aggressive, the unremittingly dominant: Exude an air of calm assertiveness.

Bradley Burston: Leftists Who Love Israel -- A Self-Help Guide Bradley Burston 2010

People with True Style: 1. Wear flattering clothes 2. Behave appropriately 3. Exude confidence

Oh No She Didn’t Clinton Kelly 2010

-- Have Heart: Exude confidence and honesty in what you are presenting.

Improve Your Presentation Skills Shweta Khare 2010

This trout and steelhead jig features soft hackle and flash around a jighead trailing a 3-inch Exude-scented soft-plastic worm.

50 Great Lures by Field & Stream's John Merwin 2007