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Examples
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"They baffle me, to be honest," says Angel Bennett, who handled some intelligence accounts before becoming head of government relations for Flir Systems , which makes infrared imaging systems.
To Understand Washington Ads, You've Got to Be a Code Breaker Thomas Catan 2011
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BMW, Audi and Rolls Royce offer the systems as an option for about $2,200, but Flir Chief Executive Andy Teich hopes to get the price down below $800 in the next few years.
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BMW, Audi and Rolls Royce offer the systems as an option for about $2,200, but Flir Chief Executive Andy Teich hopes to get the price down below $800 in the next few years.
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Thermal-imaging and broadcast camera systems manufacturer Flir Systems
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A company can have good prospects and solid management, as Mr. Moreland says Flir does, but still have a stock price that's too high for this market environment, he said.
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Though Flir shares have lost about a third of their value since mid-July, they still trade for around 20 times expected earnings, a ratio that would have made sense to Mr. Moreland in a more-favorable market climate, but not now.
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"It's unexpected and usually counterintuitive" for insiders to sell into a price decline as they did at Flir, Mr. Moreland said, and he uses that pattern to find "stocks that aren't too late to sell."
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Starting in late October, Flir insiders, including Chairman and Chief Executive Earl Lewis, sold 430,000 shares through option exercises as Flir's stock price declined -- "a very bearish signal" that Mr. Moreland calls "selling on weakness."
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To identify Flir as a prospect for shorting, Mr. Moreland said, he examined the stock market and asked himself "What company looks like it hasn't had the markdown?"
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"Flir is a logical candidate to be vulnerable to the [lower] valuations in the market," he said.
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