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Examples
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"If at any time a complaint is made about a member, we have strict, industry-agreed procedures in place to investigate such claims," Richard Foan, ABC's group executive director, said in an e-mailed statement.
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Richard Foan, the U.K. audit bureau's group executive director of communication and innovation, did not directly address the allegations but said in a statement that the bureau has a process to investigate circulation complaints but it does so confidentially until a decision has been reached.
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The term 'hits' for traffic figures, for example, is 'totally meaningless', according to Foan, and can lead to publishers both overstating and understating actual site traffic.
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Foan aims to ensure, however, that any existing and future metrics endorsed by the ABCe remain transparent and are well understood by the industry.
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Educating publishers about the differences between research and sample-based metrics, which give information about who site users are; and counting and census methods, which the ABCe employs, will aid this necessary transparency, Foan told the forum.
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News events that month, the length of the month, and issues with tagging on the Telegraph site were all contributing factors to the traffic surge, Foan suggested - it was not just a case of the site changing how it collects its figures.
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Speaking about the future of web measurement for the publishing industry, Foan said developing metrics for engagement was a key target.
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