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Examples
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The deal will allow Fredhopper, which counts Clarks, Toys R Us, B&Q, Waitrose and Otto Group - the world's second biggest eCommerce company behind Amazon. com - among its stable of over 100 large international retail customers, to embark on a global rollout of its product suite and expand operations into the US and Asia.
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"Fredhopper gives us a strategic entry into the retail and eCommerce markets, offers market-leading technology that fits well into our Global Information Management Platform, and provides an additional SaaS offering in our product portfolio."
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SDL plc ( "SDL" or the "Company"), the leading provider of Global Information Management solutions, today announces the acquisition of Fredhopper, a recognized leader in targeting and marketing software for eCommerce.
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"Fredhopper adds another essential building block to SDL's Global Information Management Platform, and reaffirms SDL's strategy and commitment to delivering best-of-breed solutions to manage online customer interaction," said Mark Lancaster, Chairman and CEO of the SDL Group.
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SDL enters online retail market with acquisition of eCommerce software company Fredhopper
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"The Fredhopper technologies are a very important enhancement of SDL's online marketing capabilities."
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In addition, Fredhopper brings innovative and established R&D and Professional Services teams into the larger SDL Group.
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The acquisition will also enable Fredhopper to launch its online targeting technology into new verticals - namely financial services, insurance, and manufacturing, through SDL's existing Web Content Management solutions.
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In particular, Fredhopper brings a proven technology for effective targeting and personalization, intelligent search, merchandizing and measurement.
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Fredhopper will become an independent division of SDL that will be named 'SDL eCommerce Technologies.'
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