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Examples
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"We think it should be a very attractive season for Electronic Arts as we have quite a few blockbusters in the pipeline," Jens Uwe Intat, the head of sales and distribution for Europe, told Reuters ahead of Gamescom, Europe's biggest video games trade fair.
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The company's soccer game, "FIFA", which is due to launch at the end of September, has already taken record-breaking pre-orders, Intat said.
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"We have lots of people who have been subscribing to newsletters and webpages so we are actually feeling very bullish about the game," Intat said.
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Advertising in the free-to-play games has the potential to be a revenue-driver in the future, Intat said, adding that "more and more consumer goods companies understand that and embrace that type of advertising opportunity".
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The games make money from players who buy so-called microtransactions in games such as costumes or tools which enhance game experience, Intat said.
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The launch date for the new game has not yet been named, but Intat said he hoped it would be announced before the holiday season.
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Electronic Arts's soccer game "FIFA 12" will be available on 12 platforms, including games consoles, mobile handsets, Facebook and Apple Inc.'s iPad, said Jens Uwe Intat, general manager for EA Publishing in Europe.
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Intat attributed FIFA's rise to the top on EA's choice to work on fewer, bigger titles, before adding: "Consumers - and even journalists - have come to understand this and the improvements we make; that all adds up to building market share there."
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Intat attributed FIFA's rise to the top on EA's choice to work on fewer, bigger titles, before adding: "Consumers - and even journalists - have come to understand this and the improvements we make; that all adds up to building market share there."
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Intat attributed FIFA's rise to the top on EA's choice to work on fewer, bigger titles, before adding: "Consumers - and even journalists - have come to understand this and the improvements we make; that all adds up to building market share there."
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