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Examples
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Vietnam's Kinh Do Foods Corp. and Nam An Group's Pho 24 noodle chain developed easily identifiable logos and built nationwide networks before Western fast food brands began infiltrating the fast-growing market.
Ho Chi Minh: The Videogame James Hookway 2012
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Kinh Do's distinctive red and yellow stores -- which sell specialties like dried-squid buns -- have become iconic symbols of the commercialization of everyday life in modern Vietnam.
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Kinh Do and Pho 24 won't be going head-to-head with U.S. chains like McDonald's or Starbucks Corp. just yet.
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In 2004, "61% of ethnic minority people were still poor ... while only 14% of Kinh (the dominant Vietnamese) ... people were still living in poverty" the World Bank said in a 2006 study.
The Match Game Catherine McKinley 2008
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Like Kinh Do, Pho 24 has spread out across the length of Vietnam.
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Mr. Thanh also has invested heavily in television advertising, especially after buying the Wall's ice cream brand from the local unit of Unilever PLC, renaming it Kido and selling it through Kinh Do bakery outlets.
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Whilst 83% of these people are of the Kinh ethnic group, which is the majority group in Vietnam, the region also has representatives of two minority ethnic groups: the Van Kieu and Chut.
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To help maintain quality, Kinh Do uses centralized warehouses to store goods before sending them out along its own distribution chain.
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Trong bối cảnh tiến bộ công nghệ cho phép cho nên nhiều bản ghi bơi bị vỡ ở Bắc Kinh năm nay là một hồ bơi sâu hơn một mét Thế vận hội trước đây .
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Countrywide branding was a key element in Mr. Thanh's plans when he created Kinh Do with $125,000 he scraped together from relatives and a local bank.
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