Nass

As Dan Stober describes in a recent issue of Stanford Report, Nass is studying the information flow from driver to car ... and vice versa.

Talking cars: Knight Rider lives! ewillett 2008

(It's not just German men who have that problem: in Nass's studies, volunteers are always more likely to perceive a male voice as more authoritative than a female one.)

Talking cars: Knight Rider lives! ewillett 2008

They will look for distraction even when no such distraction exists, Mr. Nass says.

Multitasking: More Is Less Ruth Mantell 2011

It trains you not to think that distraction is a positive, and it teaches your brain to be able to focus, Mr. Nass says.

Multitasking: More Is Less Ruth Mantell 2011

Matt Vincent "It's unequivocally the case that workers who are doing multiple things at one time are doing them poorly," says Clifford Nass , director of the Communication Between Humans and Interactive Media Lab at Stanford University.

Multitasking: More Is Less Ruth Mantell 2011

"Slowly you are starting to see companies starting to change from everything having to be answered immediately," Mr. Nass says.

Multitasking: More Is Less Ruth Mantell 2011

This is a man who worried that the installation of red bike boxes to protect bikers in the city of Madison was "basically about liberal extremists in Madison who hate cars and think everyone should bike to work," so it should come as no surprise that Nass has wasted no time crying commie now that the Republicans have their majority back.

David Vines: Wisconsin Republicans Really Don't Want Me to Vote David Vines 2011

"It would be a total tragedy if when we have so much potential to make the work force more intelligent, we are actually making the work force dumber," Mr. Nass says.

Multitasking: More Is Less Ruth Mantell 2011

This is a man who worried that the installation of red bike boxes to protect bikers in the city of Madison was "basically about liberal extremists in Madison who hate cars and think everyone should bike to work," so it should come as no surprise that Nass has wasted no time crying commie now that the Republicans have their majority back.

David Vines: Wisconsin Republicans Really Don't Want Me to Vote David Vines 2011

In a 2009 study, Mr. Nass and other researchers found that heavy media multitaskers are "more susceptible to interference from irrelevant environmental stimuli," and were worse at switching between tasks, likely because of their lesser ability to ignore irrelevant information.

Multitasking: More Is Less Ruth Mantell 2011