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Examples
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What Nisbet is really talking about is the business man who wants government subsidies for building windmills, and who therefore has an interest in lobbying politicians.
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Nisbet concluded with examples of framings that reach out to difference kinds of audience.
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Nisbet began with a depressing summary of the downward trend in American concern over climate change, and thePew study from Jan 2009 that showed global warming ranked last among 20 issues people regarded as top priorities for congress.
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Nisbet thinks that a powerful new frame is to talk about climate change as a matter of public health.
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Not surprisingly, Nisbet focussed mainly on the question of framing.
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However, Nisbet contends that when you oversimplify a policy debate as a matter of science, you create the incentive to distort the science, which is exactly what has happened over climate change.
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Nisbet pointed out that this might not be helpful, and cited the fact that theclimategate emails surprised many people with as how human scientists are (with egos and political goals) and the level of their uncertainty about the specific data analysis questions, which has made it a very successful framing device for those promoting the message that the science is weak.
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Nisbet has ageneralized typology of ways in which science issues get framed, and points out that you cannot avoid these frames in public discourse.
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As an experiment, Nisbet and colleagues set up a tent on the National Mall in Washington, interviewed people who said they were from outside of DC, and categorized them in one of the six audiences.
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The second speaker wasMatthew C. Nisbet, from theAmerican University, Washington, perhaps best known for his blog, Framing Science.
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