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Pottery Barn rule

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Examples

  • Powell’s Pottery Barn rule—“you break it, you own it”—is one of the iconic rhetorical flourishes of the Iraq War era, representing warnings ignored and unintended consequences unleashed.

    The Pottery Barn Rule: Syria Edition Kathy Gilsinan 2015

  • Secretary of State Colin Powell was quoted in "Plan of Attack," a book in which he was a key source, as cautioning President Bush before the war that he would "own" Iraq, with all its problems, after military victory. "Privately," wrote Bob Woodward, "Powell and [Richard] Armitage called this the Pottery Barn rule: You break it, you own it."

    If You Break It... (Published 2004) By 2004

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