Primani

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"recession-proof" while fawning fashion commentators dub it "Primani" on account of the alchemy it performs in making on-trend designs mind-bogglingly cheaply., set up by the firm in the aftermath of the last series of allegations, you will find many ready explanations for such alchemy, including ordering high volume and not squandering money on glossy adverts etc.

Blogposts | guardian.co.uk 2009
A spokesman said: "The Primani habit has led Brits to sartorial disaster."

Analysis 2010
Ah well, I'm sure good old Primani will have something similar in sooner or later.

unknown title 2009