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Examples
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Pursway is led by a team with an innovative track record in large scale data mining, advanced algorithmic development, social network analytics, and consumer marketing disciplines.
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The Pursway solution enables companies to identify the influencers and followers for each product or offer within their customer database.
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Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.
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Based in Israel, Pursway is led by a team with an innovative track record in large scale data mining, advanced algorithmic development, social network analytics, and consumer marketing disciplines.
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Unlike solutions that search for opinion leaders in social media conversations (e.g. Twitter, Facebook), Pursway employs a distinctly different method that enables companies to identify the millions of "everyday influencers" using only data that already exist in their customer database, and without infringing on the privacy of online conversations.
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"Working with Pursway, we have been able to target and engage our most influential customers above and beyond what we achieved prior to that, generating results that have contributed to a measurable increase in our bottom-line profit."
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Only 33% found Pursway better; 23% found it worse, and more than 42% thought it made no difference than Datanetis.
Fast Company 2010
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I'm excited re Pursway for SNA & Attivio for unstr info on
James Kobielus' Blog 2010
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Only 33% found Pursway better; 23% found it worse, and more than 42% thought it made no difference than Datanetis.
Fast Company 2010
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Bob Rapp, Head of User Communities at Vodafone Group says, "The work we have done with Pursway on a recent product launch across Europe demonstrates the capabilities and value presented by the Pursway solution and its team above and beyond any other methods we have previously experimented with."
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