Qwikster

But Netflix bungled a spin off its DVD-by-mail service, giving it the name Qwikster and creating separate accounts for people who wanted both DVDs and movie streaming.

NFLX: Netflix Stock Plummets On Weak Outlooks, Downgrades 2011

Also: According to a search of the USPTO's database, Netflix either hasn't trademarked the name Qwikster yet, or they did so recently enough that it hasn't been fully processed yet.

Gizmodo Roberto Baldwin 2011

Social networking users noticed that the owner of the name Qwikster on Twitter was not a DVD distributor but a man with an Elmo profile picture whose page was filled with foul language and drug use references.

NYT > Home Page By JENNA WORTHAM 2011

"He's trying to distance himself from AOL or Borders, but the name Qwikster won't do it," he said.

NYT > Home Page By JENNA WORTHAM 2011

Social networking users noticed that the owner of the name Qwikster on Twitter was not a DVD distributor but a man with an Elmo profile picture whose page was filled with foul language and drug use references.

unknown title 2011

Of course, Netflix subscribers are all wondering 'what's in a name' anyway because the July price hikes that initiated all this madness -- and a 60% drop in the stock price -- are staying put, even if the name Qwikster is on its way out.

unknown title 2011

Within days, the term "Qwikster" began to sound like the 2010 word for "New Coke" - Coca-Cola's ill-fated replacement for its flagship product.

NPR Topics: News 2011

Social networking users noticed that the owner of the name Qwikster on Twitter was not a DVD distributor but a man with an Elmo profile picture whose page was filled with foul language and drug use references.

unknown title 2011

San Francisco Business Times reported Sept. 16 that Netflix had been arguing with the Securities and Exchange Commission about the importance of "churn rate" -- how many subscribers quit in a given time -- and that company executives even planned to stop reporting that number in 2012. divide itself into two businesses, with the old movie-by-mail business taking the name Qwikster and Netflix focusing only on streaming video service.

unknown title 2011

If Netflix executives think that they will be able to sell off the DVD by mail company I refuse to use the name Qwikster they are only fooling themselves.

unknown title 2011