Serve

AmEx's digital wallet, which is branded under the name Serve, is rooted in an alternative-payments company called Revolution Money that AmEx bought last year.

AmEx Dials Up Mobile-Pay Plans Robin Sidel 2011

Rather, the prepaid card bears the name Serve, a new brand American Express is pushing to broaden its appeal and compete against a slew of new digital-payment services that have cropped up in recent years.

AmEx Looks Beyond Credit Cards Andrew R. Johnson 2011

The Verizon-Amex partnership will enable customers to use Amex-designed payment software called Serve on mobile phones and tablet computers.

Verizon, American Express Partner on Mobile Payments John Letzing 2011

The company has been pushing a new mobile payments service called Serve, which allows consumers to make purchases from their smartphones using their mobile numbers.

AmEx Looks to Stake Claim in Plastic-Free Future Andrew R. Johnson 2011

It was called the Serve America Act. This law creates more volunteer opportunities and triples the size of the AmeriCorps national service program.

Mixed Picture One Year After Serve America Act 2010

It can be used to instantly win the point or force return errors, but increasingly, the serve is used to develop a tactic called Serve + 1.

NYT > Home Page By CRAIG O'SHANNESSY 2011

The electronic wallet, called Serve, may draw more transactions to AmEx's network, the world's fourth-biggest.

BusinessWeek.com -- Top News 2011

Two weeks after launching an all-new digital-payments platform called Serve, American Express is doubling its efforts in the emerging space with an investment in Payfone, a mobile-payments provider.

CNET News.com 2011

The electronic wallet, called Serve, may draw more transactions to AmEx's global network.

BusinessWeek.com -- Top News 2012

It can be used to instantly win the point or force return errors, but increasingly, the serve is used to develop a tactic called Serve + 1.

NYT > Home Page By CRAIG O'SHANNESSY 2011