Shakesploitation

Instead, Shakesploitations exploit the Bard’s enduring popularity and name-recognition primarily to boost box office, with little literary intent, and at any cost to the source.

Gnomeo and Juliet Most Recent in Long History of Shakesploitation Forrest Wickman 2011

The paper brings forth the issue of the relevance and/ or contemporaneousness of Shakespeare's plays for the twenty-first century audiences. It scrutinises the impact that the globalized contemporary means of mass communication have had on the Bard's work by considering phenomena that Richard Burt calls Shakesploitation or Shlockspeare, which have been introduced on the film market by the Hollywood film industry.

Shakesploitation and Shlockspeare in Film - ProQuest 2011