Upfront

It happened during ABC's "Upfront" -- the annual live presentation of a network's fall prime-time lineup, including new shows and mid-season replacements, to the press and, more importantly, an audience full of potential advertisers.

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The date kicks off the so-called Upfront Week, when all the major broadcast networks unveil their schedules for next season.

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It's called Upfront because after seeing all the lineups, advertisers buy commercial time on the new shows upfront.

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The Upfront is a futures GRP [gross rating points] market.

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And eWeek had a recent print redesign where the magazine now features a narrative-based lead section called "Upfront" that pretty openly apes the New Yorker's Talk of the Town, but in a nerdy context.

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Mike Gousha, distinguished fellow in law at Marquette University and host of the television show "Upfront," moderated the session.

Philadelphia Business News - Local Philadelphia News | The Philadelphia Business Journal 2010

Mike Gousha, distinguished fellow in law at Marquette University and host of the television show "Upfront" moderated the session.

Philadelphia Business News - Local Philadelphia News | The Philadelphia Business Journal 2010

Mike Gousha, distinguished fellow in law at Marquette University and host of the television show "Upfront," moderated the session.

Los Angeles Business News - Local Los Angeles News | Los Angeles Business from bizjournals 2010

That could bode well for the "Upfront" ad sales period coming up in just a few weeks.

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'Upfront' Purchase Deals To Include Serious Talks About Web Campaigns.

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