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Examples
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Vimto was first imported by the Aujan family in 1928, and they began manufacturing it shortly afterward.
Faisal J. Abbas: The History and Politics Behind Coke's Saudi Investment Faisal J. Abbas 2011
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More importantly, Al-Aujan owns the regional rights to Vimto, a 102-year-old British cordial drink which has taken on a life of its own in the Middle East.
Faisal J. Abbas: The History and Politics Behind Coke's Saudi Investment Faisal J. Abbas 2011
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Under the deal, Coca-Cola will buy 50% of the entity that owns Aujan's brands, and a 49% stake in the bottling and distribution company that licenses Vimto, Zawya Dow Jones reported.
Coca-Cola to Expand in Mideast Ellen Knickmeyer 2011
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Al-Aujan's tactical and highly promoted positioning of Vimto as a 'Ramadan Drink' meant that over a few decades, it amazingly over took traditional drinks and juices that have been associated with the Muslim Holy month of fasting, such as Jelleb and Qamareddine.
Faisal J. Abbas: The History and Politics Behind Coke's Saudi Investment Faisal J. Abbas 2011
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Will this sexually aggressive raspberry and his cohorts do for Vimto what Fido Dido did for 7UP in the 80s?
The Hard Sell: Vimto 2011
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Aujan said it hopes that the deal will open up international growth opportunities for its own brands, as well as boost the prospects for Vimto.
Coca-Cola to Expand in Mideast Ellen Knickmeyer 2011
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She added: "I intend to watch the first half of home matches in front of the tea bar and help out when necessary – I will be requesting hot Vimto!"
Uefa faces cost of centralising international broadcasting deals 2011
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He also pointed out that not only did Vermillions museum have the best collection of Vimto bottles anywhere in the Collective, but on Mondays and Thursdays they demonstrated a gramophone.
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It also makes Vimto, a fruity drink popular during Muslim Ramadan celebrations, under a licensing agreement that will remain unchanged.
Coca-Cola to Expand in Mideast Ellen Knickmeyer 2011
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Or, as the Vimto website puts it, Grape is "northern, charming and can talk his way in to anything", presumably quoting from his application form for the new series of Big Brother.
The Hard Sell: Vimto 2011
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