WTP

WTP, which is a useful yardstick for assessing project feasibility, depends on a number of factors which are presented in the Table below.

Chapter 5 2000

The Contingent valuation method CVM employs survey methods to gather stated preference information, and through those it derives a translation into a monetary value with is called the WTP - the willingness to pay.

Creative Commons » Commons News Tal Niv 2010

These seem to be based on estimated market rates for future earnings, and hence focus on what's called the "WTP" price Willing-to-Pay price.

Another Standard Metric? - Freshblog 2006

WTP told corporations that it aimed to combat "radical environmentalists" and "beat them at their own game" and that their contributions would remain secret.

Shawn Lawrence Otto: Climate Scientist Wins A Round for America Shawn Lawrence Otto 2011

WTP told corporations that it aimed to combat "radical environmentalists" and "beat them at their own game" and that their contributions would remain secret.

Shawn Lawrence Otto: Climate Scientist Wins A Round for America Shawn Lawrence Otto 2011

Stefan Bechtold: Why not just a normal WTA/WTP question?

Archive 2009-08-01 Rebecca Tushnet 2009

Endowment effect studies involving lotteries usually have a WTP/WTA gap around 2x, but ours is 4-5x: a big difference.

Archive 2009-08-01 Rebecca Tushnet 2009

Last year WTP/ATP fought for a Colorado referendum allowing voters to opt out of the state's renewable energy standard.

Shawn Lawrence Otto: Climate Scientist Wins A Round for America Shawn Lawrence Otto 2011

Endowment effect studies involving lotteries usually have a WTP/WTA gap around 2x, but ours is 4-5x: a big difference.

IPSC: daily double--theory Rebecca Tushnet 2009

Stefan Bechtold: Why not just a normal WTA/WTP question?

IPSC: daily double--theory Rebecca Tushnet 2009

Neither outcome is ideal, and marketers have long been tasked with determining consumers’ “willingness to pay” (WTP)—the maximum price a customer will spend to obtain a product or service.

A Better Way to Measure Customers’ Willingness to Pay Eric T. Anderson 2023

Neither outcome is ideal, and marketers have long been tasked with determining consumers’ “willingness to pay” (WTP)—the maximum price a customer will spend to obtain a product or service.

A Better Way to Measure Customers’ Willingness to Pay Eric T. Anderson 2023