Weetabix

It started with a big neon sign saying 'Weetabix' between Wellingborough and Kettering at Burton Latimer.

Archive 2007-07-01 Peter Ashley 2007

It started with a big neon sign saying 'Weetabix' between Wellingborough and Kettering at Burton Latimer.

Welgar Shredded Wheat Peter Ashley 2007

This month, Weetabix Ltd., the private-equity-owned British cereal maker, had to pay investors an extra 200 basis points for a two-year extension of an existing loan.

European Firms Face Lending Woes Alistair MacDonald 2011

For the Modern Life Is Rubbish crowd, there's a lot to deplore in the new Weetabix ad, in which a nine-year-old girl, on gulping down a spoonful of the offending cereal, breaks into a crunk/bodypopping routine to a scrunching dubstep tune, accompanied by her teddy bears, leaving her three onlooking cross-legged friends gobsmacked with awe.

The Hard Sell: Weetabix Chocolate Spoonsize 2011

It's the only night of the week I treat myself to a taxi, so I get home about 1:30 a.m., have a bowl of Weetabix, a cup of tea and try and watch an hour or two of the golf on television, as I'm a huge golf fan.

Jason Atherton Cooks Up Something Special William Lyons 2011

His dietary quirks are well know, the epic tea consumption and his use of a stopwatch to time the soaking of his Weetabix, but he was also superstitious and insisted on clattering Mike Atherton's pads with his bat at the end of every over during their epic match-saving stand at the Wanderers in 1995.

My glove affair with keepers of the lost stumpers' art 2011

For thirds, those who hanker for an age of advertising innocence are referred back to the 80s, when Weetabix ads were fronted by a cartoon posse of bovver-booted, BNP-style enforcers who demanded with menaces that you eat their product, cheerily oblivious to any thuggish overtones.

The Hard Sell: Weetabix Chocolate Spoonsize 2011

At first I would serve up Weetabix, and when I went up to bed Mum and Dad would make a proper meal because they didn't want me to feel bad.

Keri-Anne Payne: 'Swimming is my passion. Baking comes a close second' 2012

RC The smell of Weetabix in the air from all the breweries, the limitless hope and bottomless cynicism, and the panic attacks when you realise how much it is costing you to be there.

The comedians' guide to the Edinburgh festival fringe 2011

It took me about thirty seconds to forget why Ceylon became known as Sri Lanka, but it did rouse my interest and out came the Weetabix Atlas.

A rainy day in Shanghai Neil McCarthy 2012