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Examples
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MTN's marketing team, major local sponsors of the footie tournament, appropriated the local term "ayoba" - meaning, roughly, "cool!" or "wow!"
The Globe and Mail - Home RSS feed Richard Poplak 2010
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"Hola" and "Heita" are popular alternatives, especially if you want to be ayoba on the streets of Soweto.
rediff.com 2010
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