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Examples
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Most people will say quite naturally that the "bouba" sound names the smoother, rounder shape and the "kiki" sound the sharper, more jagged one.
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Most people will say quite naturally that the "bouba" sound names the smoother, rounder shape and the "kiki" sound the sharper, more jagged one.
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The taste of words (like “kiki” and “bouba”, pictured).
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The taste of words (like “kiki” and “bouba”, pictured).
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For example, which of these two shapes do you think is called “bouba” and which is called “kiki?”
Neurologica Blog - Are We All Synesthetes? William Harryman 2009
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Most people will say the purple shape is bouba and the orange shape kiki.
Neurologica Blog - Are We All Synesthetes? William Harryman 2009
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She used the bouba / kiki effect, a psychology test in which subjects overwhelmingly call a curvy shape “bouba†and a jagged shape “kiki†when asked to match these words with their corresponding shapes.
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