from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun the degree to which the consumer understands a commercial’s message is for a specific
brandof product rather than the product category.
Sorry, no etymologies found.
Help support Wordnik (and make this page ad-free) by adopting the word brand linkage.
Sorry, no example sentences found.
Log in or sign up to get involved in the conversation. It's quick and easy.