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Examples

  • Perhaps because so much of the Irish stereotype (and the tourist brand-image) conjures up an unchanging land where time stands still, the Irish faculty for changing practices or expectations with bewildering rapidity has been underestimated.

    'Luck & The Irish: A Brief History of Change From 1970'

  • Plans also call for ads for Time Warner Cable's product offerings to be remade to adopt the look and feel of the brand-image campaign, he added.

    NYT > Home Page

  • Plans also call for ads for Time Warner Cable's product offerings to be remade to adopt the look and feel of the brand-image campaign, he added.

  • Time Warner Cable is continuing to promote services beyond conventional cable television with a new brand-image campaign that urges customers to "Enjoy better."

    NYT > Home Page

  • Time Warner Cable is continuing to promote services beyond conventional cable television with a new brand-image campaign that urges customers to "Enjoy better."

  • "The brand-image costs will be there for a long, long time," says Nirmalya

    TIME.com: Top Stories

  • "The brand-image costs will be there for a long, long time," says Nirmalya

    TIME.com: Top Stories

  • The promo that first emerged in its Super Bowl ad was "a stroke of genius," in the view of Todd Turner, president of Car Concepts, a brand-image and auto-research consultancy in Thousand Oaks, Calif.

    Brandweek - News and Features

  • Eight years of damage to the brand-image of democracy means that Obama has an opportunity to restore the reputation of the values he represents.

    Chinalyst - China blogs in English

  • Eight years of damage to the brand-image of democracy means that Obama has an opportunity to restore the reputation of the values he represents.

    Chinalyst - China blogs in English

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