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bricks and clicks


from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun Clicks and mortar.


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  • Also known as "clicks and mortar" or "clicks and bricks," this term arose in the 1990s to refer to a sales model for selling in traditional stores (bricks) and on the Internet (clicks). Initially it was used widely by companies whose primary business was Internet-based, but established "bricks" companies followed after it became clear that businesses didn't have to limit themselves to one or the other model.

    October 23, 2007