choja

The imperially descended uji spoken of above, each consisting of several houses, were grouped according to their names, and each group was under the supervision of a chief, called uji no choja or uji no cho.

A History of the Japanese People From the Earliest Times to the End of the Meiji Era Dairoku Kikuchi 1886

* An uji no Kami was called uji no choja in later ages.

A History of the Japanese People From the Earliest Times to the End of the Meiji Era Dairoku Kikuchi 1886

(Japan): Current oldest known example in poster for 1960 film Oku-man choja 『億万長者』 (”The Millionaire”) clearly shows Nakahara Hitomi 中原ひとみ making V-sign and smiling at camera.

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