co-creation

This is an early example of an approach that today we call "co-creation."

Forbes.com: News Simon Towers 2011

Mitchell has a slightly different background, attracting fame mainly for his acting role in the dismal yet hilarious Peep Show and his co-creation of the spottyMitchell and Webb radio and television sketch shows.

Nathan Robinson: Britain Finally Gets Its Own Daily Show Equivalent Nathan Robinson 2010

And key to that is to stop thinking about crowdsourcing and start thinking about co-creation.

'Co-creation' is the new crowdsourcing 2012

The clearest example of co-creation in real-world politics, and of how we can join the action, is found in social movements.

Parker J. Palmer: Real-World Change Can Come From Within Parker J. Palmer 2012

I am, however, talking about using co-creation as a planning tool to gain insight, to help refine concepts, turning small, bad ideas into big, great ones, using it to understand the real issues and needs of all stakeholders.

'Co-creation' is the new crowdsourcing 2012

Such data suggest the iPad represents a latent opportunity for product strategists to use it as a co-creation tool for products like consumer electronics, packaged goods, entertainment and clothing.

CMOs: Should Your Brand Be On A Tablet? Sarah Rotman Epps 2010

The basic premise of Open Source is that co-creation fosters innovation.

The Collaboration Matrix or Why 1+1 = 3 | Write to Done 2009

That specifically points to the co-creation of new structures in consciousness, psyche and culture.

Andrew Z. Cohen: From Spiritual Intoxication To Spiritual Evolution Andrew Z. Cohen 2011

Some 82% of iPad owners and those intending to buy an iPad would willingly participate in the co-creation process (a much higher rate than all consumers).

CMOs: Should Your Brand Be On A Tablet? Sarah Rotman Epps 2010

It's down to agencies to embrace co-creation and use it as a force for good, to raise it from being the strategy of the witless.

'Co-creation' is the new crowdsourcing 2012