cobranding

British Telecom and U.S. cable company SBC let Yahoo run their Web pages, even going so far as to give the Net gorilla cobranding on their sites.

Periscope 2007

Neopets tends to go more for merchantizing, cobranding, and sponsor themed minigames.

Zimmerman’s Dev Rights 2005

To be sure, after the sensory experience has been established, it can and should be enriched by other ExPros such as communications, spatial environments, electronic media, and to a degree by cobranding and people.

Experiential Marketing BERND H. SCHMITT 1999

Product placement in movies is becoming an increasingly rich source of cobranding.

Experiential Marketing BERND H. SCHMITT 1999

Product placement in movies is becoming an increasingly rich source of cobranding.

Experiential Marketing BERND H. SCHMITT 1999

They include communications, visual and verbal identity, product presence, cobranding, spatial environments, electronic media, and people see Figure 3.3.

Experiential Marketing BERND H. SCHMITT 1999

They include communications, visual and verbal identity, product presence, cobranding, spatial environments, electronic media, and people see Figure 3.3.

Experiential Marketing BERND H. SCHMITT 1999

To be sure, after the sensory experience has been established, it can and should be enriched by other ExPros such as communications, spatial environments, electronic media, and to a degree by cobranding and people.

Experiential Marketing BERND H. SCHMITT 1999

In the late 1980s and early 1990s, an inordinate amount of energy has focused on “brand equity,” “brand extensions,” “brand image,” “cobranding,” “concept branding,” “brand recognition,” “brand awareness,” and “brand associations” among others.10

MARKETING AESTHETICS BERND SCHMITT 1997

Also, cobranding requires careful attention to relationships between the identities of the cobranded products or service.

MARKETING AESTHETICS BERND SCHMITT 1997