connectivetissue

While they love the idea of integrating brands and products into popular TV shows, advertisers don't always consider the implications, says Brian Terkelsen, president of connectivetissue, who has managed brand integrations for Mars, Kraft, and Procter & Gamble at Publicis-owned

BusinessWeek.com -- 2009

While they love the idea of integrating brands and products into popular TV shows, advertisers don't always consider the implications, says Brian Terkelsen, president of connectivetissue, who has managed brand integrations for Mars, Kraft, and Procter & Gamble at Publicis-owned

BusinessWeek.com -- 2009

Throughout the week, four, three-minute custom shorts, or minisodes, co-created by Discovery Channel and MediaVest connectivetissue, dubbed 'Trail Mix Crunch Alaskan Adventure Challenge (TMCAAC)' will air during "Alaska Week:" a celebration of America's last frontier, which will explore the beauty and mysteries of this vast terrain through Discovery Channel's most popular series, including "Dirty Jobs" (Dirty Jobs In Alaska) "" MythBusters "

WebWire | Recent Headlines 2009

Online video viewing continues to surge, but the ad dollars flowing into the space still aren't scaling accordingly … Brian Terkelsen, EVP and managing director at MediaVest's connectivetissue, (pictured) avoided the hand-wringing and laid it on the line: "Advertisers aren't being aggressive enough in general-they helped grow TV to where it is now, so I think it's partly up to them to drive video.

Make Them Accountable 2009