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Examples
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Crossmedia productionPart of the problem is understanding what non–TV platforms offer storytellers, says Mark Atkin, director of Crossover Labs, which runs crossmedia production workshops.
Tools of attraction: creating multimedia content for games and TV shows 2011
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If it makes some blodpressures lower, why not call anything but paper-printed-comics … digital comics? crossmedia comics?
What’s the Point of a Motion Comic? » DVDs Worth Watching 2009
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In five years, books will be more often crossmedia products: with embedded sound, animated pictures, Internet links and ... possible a gaming component, like alternative ...
'Enhanced eBooks' Take Frankfurt Book Fair By Storm Yahoo! News 2010
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Crossmedia productionPart of the problem is understanding what non–TV platforms offer storytellers, says Mark Atkin, director of Crossover Labs, which runs crossmedia production workshops.
Tools of attraction: creating multimedia content for games and TV shows 2011
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ANKAMA is also currently developing Wakfu, a crossmedia project including animated series/video game/card games and comic books.
Archive 2008-04-01 2008
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Like most terms of art in media research, the term ‘crossmedia’ means different things to different people at different times.
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TRA, giving ROI the highest priority, of course has taken the route of building a system that is inherently crossmedia (today focused on TV) and capable of affordably sustaining huge sample sizes.
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The pivot point in crossmedia is the degree to which ROI will ultimately be desired within crossmedia.
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If we will also want ROI out of crossmedia in the end then we had better make huge crossmedia samples affordable, because without huge samples we will not be able to take advantage of crossmedia ROI analysis because the cell sizes of those exposed to various media/creative permutations and the subcell sizes of the different brand purchase behavior change groups within these crossmedia cells will be too small to read with statistical significance.
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Yet others think of crossmedia in terms of knowing how each of the latter media contribute not only to reach/frequency but also how they contribute to ROI (media exposure that drives product sales).
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