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vendingmachine commented on the word customer churn
"Moreover, people often use cards for awhile and then switch or they lose their cards and they need to be physically replaced. According to Federal Reserve data that I summarize in this article, in 2009 16.5% of credit card users discarded their cards and 29% of prepaid card users did so. Customer churn is especially high for prepaid card users, who often use their cards for only a short period or for a specified purpose. Churn is lowest for debit cards, because they are linked to bank accounts."
--http://volokh.com/2014/01/21/economics-credit-card-security/
September 5, 2016