deemphasizing

At the Mobile World Congress industry shindig in Barcelona today, Microsoft CEO Steve Ballmer unveiled "Windows phones" — Microsoft is "deemphasizing" Mobile "in the name — with brand new services and spiffier software.

Microsoft unveils new mobile operating system 2009

And Barbara, I definitely see where you are coming from re: deemphasizing sports, but I note that I know a ton of people (men and women) that did minor sports like swimming, track, crew, etc. in college.

Matthew Yglesias » The Impact of Title IX 2010

In this context, deemphasizing democracy rhetoric was a reasonable strategy for the Obama administration as it allowed them to differentiate their administration from Bush's and to make the US less vulnerable to charges of hypocrisy.

Lincoln Mitchell: Supporting Democracy and Supporting Dictatorship in Egypt Lincoln Mitchell 2011

In this context, deemphasizing democracy rhetoric was a reasonable strategy for the Obama administration as it allowed them to differentiate their administration from Bush's and to make the US less vulnerable to charges of hypocrisy.

Lincoln Mitchell: Supporting Democracy and Supporting Dictatorship in Egypt Lincoln Mitchell 2011

In this context, deemphasizing democracy rhetoric was a reasonable strategy for the Obama administration as it allowed them to differentiate their administration from Bush's and to make the US less vulnerable to charges of hypocrisy.

Lincoln Mitchell: Supporting Democracy and Supporting Dictatorship in Egypt Lincoln Mitchell 2011

Cherry-picking, ordering, emphasizing and deemphasizing historical facts is a very effective ideological technique (media scholars call that “framing”).

The Volokh Conspiracy » District Court Judge Strikes Down Statute Providing for National Day of Prayer 2010

So we are not really deemphasizing it, we are really being very careful how we enter it.

CES 2012: Dell hedges over Windows 8 or Android for tablet release 2012

Washington (CNN) - National Democrats are considering changing the presidential nominating process, by establishing a new primary calendar and deemphasizing the influence lawmakers and political insiders have on choosing the party nominee.

Democrats consider new presidential nominating process 2009

Cherry-picking, ordering, emphasizing and deemphasizing historical facts is a very effective ideological technique (media scholars call that “framing”).

The Volokh Conspiracy » District Court Judge Strikes Down Statute Providing for National Day of Prayer 2010

Jesus, too, challenged the religious authorities of his time, insisted on deemphasizing dogmatic practices and redirecting faith towards a moral core of compassion, love, and forgiveness "Let he who is without sin cast the first stone", and universalized that message so it is no longer tribal, earning even the respect of hardline atheists like Richard Dawkins.

Omar Baddar: God's Progressive Prophets Omar Baddar 2011