digital-marketing

"Apps like Get Glue invite viewers to check-in to a program and have conversations with others watching the same thing," says Daniel Khabie , chief executive officer of Digitaria, a digital-marketing firm owned by WPP PLC.

*&%@#! and Other Ads Trends for 2012 Suzanne Vranica 2012

"Online advertisers are more interested in where people are going and less focused on the political leanings of one particular flavor of content," says Tom Bedecarre , chief executive of digital-marketing firm AKQA.

Advertisers Weigh AOL, Politics Emily Steel 2011

By contrast, Ai Media Group Inc.'s 35 employees are welcome to sell Girl Scout cookies in the office, says Ron Trenka , co-owner of the New York digital-marketing agency.

When Girl Scout Cookies Create Turmoil Sarah E. Needleman 2011

Today's Dumbo is a stark change from when a cluster of pioneers such as digital-marketing company Huge opened in the area in 1999.

Dumbo Is Jumbo With Tech Joseph De Avila 2011

When German drug maker Boehringer Ingelheim GmbH launched the cardiovascular drug Pradaxa in the U.S., it put together a digital-marketing package to target doctors, including organizing webcasts for leading physicians to speak to other physicians about the drug.

Drug Makers Replace Reps With Digital Tools Jeanne Whalen 2011

Marketers said mobile apps cost about the same as other digital-marketing campaigns, but let them measure return on investment, which is hard to do with traditional retail promotions.

Mobile Apps Drawing in Shoppers, Marketers Geoffrey A. Fowler 2011

He and his partners also invested in social-gaming and digital-marketing companies.

How a Parking Garage Stymied Hollywood's Super Agent Craig Karmin 2012

Last year it assembled a digital-marketing group, led by Patrick W. Flanagan , a veteran of consulting firm Accenture PLC and ShopLocal.com, to oversee mobile apps and other online efforts.

Malls Test Apps to Aid Shoppers Kris Hudson 2011

Mary Tamargo, owner of Nocube, a digital-marketing start-up in Rochester, N.Y., says there were a handful of times when entrepreneurs she hoped to team up with either turned her down or didn't follow through on their end.

Get Your Business Plugged for Free Sarah E. Needleman 2012

Mr. Mayer determined that the history stealing on those two sites was being done by Epic Media Group, a New York digital-marketing company.

Latest in Web Tracking: Stealthy 'Supercookies' Julia Angwin 2011