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ecbrenner commented on the word direct digital marketing
"Direct digital marketing is digital marketing method that is addressable—meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in a variety of digital forms including an e-mail address, a Web browser cookie, or a mobile phone number." --Webopedia
June 26, 2009
soph1172 commented on the word direct digital marketing
Direct digital marketing is defined as relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels of email, mobile, and Web.
August 10, 2009