e-marketing

Most SMEs planned to take a mixed approach combining productivity and cost-saving measures (such as adoption of Software-as-a-Service and increased outsourcing – see my posts here and here) alongside promotional and revenue-generating tactics (such as e-marketing and search engine optimisation).

The internet as a lifeline for SMEs « pwcom 2.0 2009

Un clavier anti-bactérie « Benjamin Ingold – Le blog e-marketing/web/high-tech

None Bacteria Project Keystick – Folding Keyboard by Yoonsang Kim & Eunsung Park » Yanko Design 2009

The changes come as many small businesses have abandoned traditional direct-mail advertising in favor of cheaper e-marketing and social-media strategies.

Good News for Junk-Mail Senders Angus Loten 2011

A typical marketing rule of thumb cites a 2% conversion rate for e-marketing campaigns, Web 2.0 will hopefully be better that.

Small wineries tweet harder | Dr Vino's wine blog 2009

Marketing, PR and all new e-marketing opportunities are bursting with possibility right now.

Opportunity: Don’t Be Left UnConnected « California Life: Better Than Happy Hour 2008

Ron Hogan, the founder of Beatrice. com and former e-marketing manager for Houghtlin Mifflin, spoke at length on the topic.

Andrew Shaffer: Highlights From the First Annual Book Blogger Convention 2010

+ As a percentage of total online advertising spending, paid search-engine marketing has increased to 48 percent in 2007 from 15 percent in 2002, according to Pittsburgh-based e-marketing solutions firm Elliance.

Internet News: Banks - Paid Advertising or Organic 2008

Online e-marketing is by far the fastest growing advertising method for all companies in this day and age.

Internet Marketing as of 2008 is Growing Faster Than Other Types of Media | TECHNOLOGY NEWS 2010

If your web site cannot sustain it's financial model, then your e-marketing people should be fired or you can switch to a subscriber based model.

Journerdism | Will Sullivan's Stompin' ground for journalists and nerds. 2009

If your web site cannot sustain it's financial model, then your e-marketing people should be fired or you can switch to a subscriber based model.

Wired Top Stories 2009