from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis


Sorry, no etymologies found.


  • We started our search for a message in a focus group run by Mike Donilon, Tom’s brother, Caddell’s former partner and my future one.

    No Excuses

  • During the focus group session, staff are hand-counting the questionnaires to provide topline information on how the movie scored in the key measures of ratings and recommendation.

    The Movie Business Book, Third Edition


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